Become part of Underdog.

Whether you're on stage, running a music store, or want to share our reach — we're looking for people who make sound with us.

Three ways to join us.

You play, you sell, or you recommend — we've got a program for every path. Pick the one that fits you.

Become an artist

You play CHUCK live, in the studio or on the couch — and want to be part of the underdog crew? We're after real guitarists, not follower counts.

What you get: a standing discount, early access to new voicings, support for your content, a direct line to the team.

Become an artist ›
Themis

Become a dealer

You run a music store, online shop or pro-audio store and want to stock CHUCK? We're after dealers who share our values.

What you get: wholesale terms, demo units, marketing material, a direct contact — no distributor in between.

Become a dealer ›

Affiliate program · Soon

Your own tracking link, commission per sale, monthly payout. We're building the program right now — want in? Join the early-access list.

Early-access list ›
Jesko Flohr

Who already plays with us.

Before you apply, take a look at who's already on stage with CHUCK — and with what sound. You might just see yourself in there.

See all artists

Ready to make sound with us?

Daniel J. Fries

Become an artist

For guitarists who play CHUCK and want to be part of the crew.

Apply ›

Become a dealer

For music stores, pro-audio stores and online shops.

Get in touch ›

Questions?

You don't fit any of the categories but you've got an idea? Drop us a line.

Contact ›